DIVAA as a sub-brand of ORRA Fine Jewellery Pvt. Ltd., is an endeavour on part of the brand ORRA to make diamond jewellery accessible to everyone. ORRA is one of the leading bridal diamond jewellery brands in India with over 61 stores across the country. DIVAA by ORRA allows you to enjoy the same expertise in brilliantly cut diamonds in the world of lab-grown diamonds. With over a 1000 designs on our website, 3 stores in the cities of Mumbai, Pune & Bangalore and backed by ORRA’s retail network, the company brings together the world of the young fashion seeker and the classic tradionalist in an eco-system of online shopping and retail stores
DIVAA’s main goal is to make gorgeous diamond jewellery, for the fashionable young woman and allow everyone enjoy the experience and joy of owning diamond jewellery. We believe that beautiful diamond jewellery is not just for a few but to be enjoyed by everyone and now with our omni-channel presence, every young girl can be adorned with diamond jewellery.
Explore the world of lab-grown or cultivated diamonds. With 100% cultivated diamonds, you have the peace of mind of knowing that your DIVAA diamond is of ethical origin and kinder to the environment. We understand that there are a lot of misconceptions about cultivated diamonds and we aim to dispense with these myths by stating scientific facts.
WHAT ARE CULTIVATED OR GROWN DIAMONDS?
Cultivated or Lab created diamonds are grown in highly controlled laboratory environments using advanced technological processes that replicate the conditions under which diamonds naturally develop under the earth’s surface. It all begins with a natural diamond seed which is then subjected to high pressure, high temperature and gases using either of the two methods- High Pressure High Temperature (HPHT) or Chemical Vapour Deposition (CVD).
WHAT IS THE DIFFERENCE BETWEEN LAB-GROWN AND MINED DIAMONDS?
To bring alive the difference between cultivated and mined diamonds, there is a simple analogy- it is the same difference between a naturally conceived baby and an IVF or test-tube baby. There is no difference because to grow a cultivated diamond, you need a form of carbon which is the same in the case of mined diamonds. It is the same process applied as nature. And finally, the end product is the same- visually, chemically, physically the same and these diamonds exhibit the same fire, scintillation, and sparkle as mined diamonds.
ARE LAB-GROWN DIAMONDS FAKE OR SYNTHETIC?
Cultivated diamonds are Real diamonds since we share the same DNA as a mined diamond and at an atomic level, we are pure carbon in a crystalline form. While the diamond industry has historically called us synthetic, it only refers to the man-made process and not to the nature of the diamond. Lab-grown diamonds are real diamonds, the only difference between lab-grown diamonds and mined diamonds is where they are grown.
ARE LAB-GROWN DIAMONDS MOISSANITES OR CZS?
No, moissanite and cubic zirconia are diamond simulants, which means that they can behave like diamonds but are not real diamonds. While they may look similar at first glance, diamond simulants aren’t as hard and don’t have the same optical properties as diamonds, so they’ll show signs of wear and won’t have the same fire. But cultivated diamonds behave exactly like diamonds and are as hard as diamonds since their atomic structure is the same.
DO LAB-GROWN DIAMONDS HAVE A RESALE VALUE?
At DIVAA, we offer you lifetime exchange & buyback values as per our policies. We believe that diamonds have an inherent value, no matter where they are born. You may get a bigger size cultivated diamond than a mined diamond due to savings in mining cost but the true beauty of a diamond lies in its cut. And every DIVAA diamond is cut for perfection. And perfection deserves transparent policies and lifetime value.
ARE LAB-GROWN DIAMONDS BETTER THAN MINED DIAMONDS?
Cultivated diamonds are not competing with mined diamonds. Diamonds have an emotional significance to you and are used to celebrate your important milestones. Diamonds represent love, elegance and style, no matter where they are born. Diamonds are meant to sparkle and cast a dazzling effect, and that is true whether you buy a mined diamond or cultivated diamond.